Downtown Lecture Series, 2018
The College of Social and Behavioral Sciences studies people and their interactions with each other and the world. Our faculty and students work to understand and find answers to the major issues of our times, including political conflict, privacy, and climate change.
The sixth annual Downtown Lecture series, “Soundscapes,” explored major social issues through music, place and identity during four public lectures at the historic Fox Theatre in downtown Tucson, Ariz.
For this project, I took on the role of creative director and designer. I developed the creative vision for the series with an understanding of the needs of key internal and external stake holders, culminating in the cohesive design of the marketing campaign and the visual presentations of the four lecturers.
I designed collateral ranging from billboard signs and posters to emails and targeted social media ads; I met and collaborated with each lecturer to create the on-screen vision of their lecture, shown live on stage. With each lecture ranging from 50 to 60 minutes, including music video and audio clips, the presentations were comprehensive and complex in concept, yet refined and clear visually for audience members to follow and understand key points in the presentation.
Tasks: creative direction / print design / digital design / consistent branding
Tools: Adobe InDesign, Illustrator and Photoshop; Procreate