It was such an honor to be part of the design team for the 40th Anniversary of the Sundance Film Festival! My main role was to design the signage for SFF24, focusing on clear communication and streamlining the audience's experience. The design was minimal yet impactful, with the branding seamlessly integrating into the environment to create a cohesive, positive atmosphere throughout the Festival. In total, we created over 2,000 signs that guided visitors and enhanced their festival experience.